Consent Mode v2 & Analytics (GTM, GA4)

Data you can trust – collected the right way.

Without a properly configured cookie consent you lose data, and Google Ads perform worse. A poorly configured GA4, on the other hand, shows numbers you can't base decisions on.

We set up your consent banner, Google Consent Mode v2, Google Tag Manager and GA4 so your data is complete, in line with EU requirements and easy to read. We implement this on WordPress, WooCommerce and Webflow, and speed up your site along the way.

Book a free consultation What's included

What's included

Cookie banner and Consent Mode v2

A consent banner connected to Consent Mode v2, meeting Google's requirements for advertisers targeting users in the EEA. Tags respect each visitor's choice.

Google Tag Manager

We clean up or build your GTM container: one place for all tags instead of scripts pasted into different parts of the site.

GA4 and e-commerce

GA4 setup with events and conversions, and for stores the full purchase journey: product view, cart, purchase.

Search Console and Meta Pixel

We link Search Console with GA4 and, if you advertise on Meta, set up the Meta Pixel with consent handling.

Speed fixes

WebP/AVIF images, lazy loading and removal of render-blocking scripts – often as part of tidying up your tags.

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Who it's for

  • Businesses running Google or Meta ads
  • Stores that want to know where their orders come from
  • Websites where tags fire before visitors give consent
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How we work

  1. Free call 30 minutes online: we learn about your website, goals and constraints.
  2. Analysis and plan We review the current state and prepare a prioritised scope of work with a quote.
  3. Implementation We deliver the work in stages and show progress as we go.
  4. Handover and support We summarise the results and agree whether ongoing care is needed.

Frequently asked questions

Is Consent Mode v2 mandatory?

Google requires it from advertisers who want to use ad personalisation and remarketing for users in the EEA. If you don't run Google Ads, you still need a proper consent banner, but Consent Mode itself isn't necessary.

Will I lose historical data?

No. Data already in GA4 stays there. We change how data is collected from the day of implementation.

Will you write our privacy policy?

We don't provide legal advice. We list the tools and cookies used on your site so your lawyer can describe them in the privacy policy.

Where do we start?

With a free 30-minute online consultation. We discuss your website and goals, then prepare a scope of work and a quote.

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